In 1992, with lots of resolve, perseverance and adrenaline, which has been our constant driving force, we headed down the quite unfamiliar road of the advertising industry. The world of advertising in Croatia was going through its “age of innocence”. The days were filled with possibilities and the term “marketing communication” had not yet been officially introduced into the marketing dictionary. We knew how to spot an opportunity, withstand challenges, adapt to changes, improve our knowledge and keep up with trends. We created our future together with the first clients who gave us a chance…
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Unex was established

  • 23 June 1992
  • First clients: United Colors of Benetton and Ema Šport
 

Balloon Festivals

  • More than 20 balloon crews from various European countries + zeppelin
  • Huge public, media and sponsor interest
  • 2 balloon flights daily, at 5 AM and 6 PM from Zagreb and Zagorje county, competition, prizes…
 

Konzum

  • Konzum becomes a client of the Agency and our successful cooperation continues to this day

 

Colors magazine

  • The first bilingual (Croatian-English) issue, on newsstands from July 05,1996
  • Unex managing publishing and marketing
 

Anti Drugs Party

  • Sports Hall Dom sportova
  • Charity project “Say no” for hospital ward of CMC Sisters of Mercy
 

Citroën

  • Citroën becomes a client of the Agency and our successful cooperation continues to this day
  • New models launching events (Citroën C3, Citroën C5, Citroën C3 Pluriel…)
 

Podravka

  • Podravka became a client of the Agency, the first big project being the launch of the Mediteraneo brand. This campaign was promoted for several years on different markets where Podravka is still doing very successful business- Germany, Austria, Sweden, Hungary, the Czech Republic.
 

Havas WW

  • January 2000
  • Unex Group joins a division of Euro RSCG New Europe, which is part of one of the world's largest advertising network, Havas, known today as Havas Worldwide
 

FESTIVAL EVENTUM

  • Best in the category Event project of public importance for the event “Night of the AdEaters 2001”
 

Night of the AdEaters

  • 22 September 2001
  • Concert Hall Vatroslav Lisinski
  • First time in Croatia
  • 2,000 visitors
 

Festival FESTO

  • Little bell (Malo zvono) for the best Radio commercial for “Xsara 0 % interest”, Citroën Xsara
  • Finalist in the category TV commercial for “Oluja” (Storm), Vjesnik
  • Finalist in the category newspaper ads for “Školjka” (Shell), Zinc Defence, Medika
 

Havas ww

  • Unex group joins another division of worldwide network Havas - MPG - a specialized agency in the field of leasing and media planning, market research and strategic planning
 

Unex Media

  • Up to 2002 Unex was operating as a single company, and in 2002, a special company for leasing and media planning - Unex MPG, today Unex Media, was established as 100% privately owned
 

Night of the Ad Eaters

  • 21 September 2002
  • Concert Hall Vatroslav Lisinski
  • Second year in a row
  • 3,000 visitors
  • Charity project: income from ticket sales donated to maternity hospital Merkur
 

OUTWARD

  • Finalist in Billboard category for “Fill with Taste”, PIK Vrbovec
 

FESTO

  • Little bell (Malo zvono) in the category Other means of direct communication for sponsorship marketing Konzerva (Can) event “Night of the AdEaters 2002”
  • Little bell (Malo zvono) in the category Outdoor advertising for the campaign “Cash back” Citroën Saxo
  • Finalist in the category Direct communication for the invitation “10th anniversary of UNEX Group Agency”
  • Finalist in the category Newspaper ads for the campaign “Fill tastefully”, PIK Vrbovec
  • Finalist in the category Newspaper ads for the campaign “Old tools”, Citroën Jumper
 

FESTO

  • Big bell (Veliko zvono) in the category Series of newspaper ads for the print campaign Margo “No copy”, Zvijezda
  • Little bell (Malo zvono) in the category Food for the newspaper ads Margo “No copy”, Zvijezda
 

Night of the AdEaters

  • 27 September 2003
  • Concert Hall Vatroslav Lisinski
  • Third year in a row
  • 4,000 visitors
  • Due to the great public interest, an evening program of the “Night of the AdEaters” was broadcasted live on the Kaptol Center square in Zagreb
 

EVENTUM

  • Best in the category Event of public importance for the event “Night of the AdEaters 2003”
 

Night of the AdEaters

  • 25 September 2004
  • Concert Hall Vatroslav Lisinski + Chinese Pavilion at Zagrebački Velesajam
  • Fourth year in a row
  • 7,000 visitors
 

OUTWARD

  • Winner in the category City light for “Silent killer” Irumed, Belupo
 

Night of the AdEaters

  • 01 October 2005
  • Concert Hall Vatroslav Lisinski + Chinese Pavilion at Zagrebački Velesajam
  • Fifth year in a row
  • 8,000 visitors
  • TV broadcast on national television
  • pasO`glas awards awarded for the first time
 

FESTO

  • Finalist in the category Creative use of media for “Silent killer” Irumed, Belupo
 

FESTO

  • Finalist with the ad “MUST have” for the brand Zvijezda"
  • Special recognition for the organization of a large event “Night of the AdEaters”
 

Night of the Ad Eaters

  • 30 September 2006
  • Concert Hall Vatroslav Lisinski + Ban Jelačić square
  • 15 000 visitors
  • TV broadcast on national television
  • Charity event “The power of advertising to the rescue” for Children`s Hospital Srebrnjak
 

AD STAR

  • Print ad for the brand Zvijezda “Life with  taste” was selected as one of the best advertisements published in the newspaper Večernji list during April
 

Agrokor and Unex Group partner in Unex Media

  • Agrokor became partner of Unex Media

 

FESTO

  • Golden bell (Zlatno zvono) for the best event and two Silver bells (Srebrna zvona) for charity event and the event of public importance
 

Night of the AdEaters

  • 27 September 2008
  • Concert Hall Vatroslav Lisinski + Ban Jelačić square
  • 18.000 visitors
  • TV broadcast in prime-time on national television HTV1
  • pasO`glas awards awarded for the first time
  • Charity event “The power of advertising to the rescue” for KRIJESNICA (FIREFLY) - the association for helping children and families faced with malignant diseases
 

OUTWARD

  • Winner in the category of City-light billboards for posters “Flavoured Jana”, Jamnica
 

EFFIE

  • Effie Bronze award for the “Night of the AdEaters”
 

FESTO

  • First place in the international competition for the “Night of the AdEaters”
  • Bronze bell (Brončano zvono) in the Event category for the “Night of the AdEaters”
  • Little bell (Malo zvono) for the category TV and Cinema advertisments for Ledo commercial series “Gold digger, Kid and Old lady”
  • Little bell (Malo zvono) for the outdoor advertisement “Swallowed commercial”
 

JUDGMENT DAY

  • Best TV advertisement “125 Years With You” for the client Croatia osiguranje
  • Best viral for “Ledo Rene Stephan” for the client Ledo
 

IDEA X

  • IDEA X Award, Best on Market, for the category Food for “Culinary ledolizac“, Ledo
  • IDEA X Award, Best of Ad Making, best production for “Educational Jana”, Jamnica
 

EFFIE

  • Effie Grand Prix for Studenac - “Guarantee of a good spritzer (gemišt)”
  • Effie Gold in the category Beverages for Studenac - “Guarantee of a good spritzer (gemišt)”
  • Effie Silver in the category Food for Dukat - “Long lasting milk in a bottle”
 

IDEA X

  • IDEA X, Best on Market, for the category Food for “Slastistika”, Zvijezda
 

EFFIE

  • Effie Bronze in the category Food for Podravka - “Fant - Fant Crispies”
  • Effie Bronze in the category Beverages for Podravka - “Lero - When the fruit concentrate!”
  • Effie Bronze in the category Consumer goods for Labud – “Sanitar – King of the bathroom”
 

EFFIE

  • Effie Grand Prix and Effie Gold, campaign “Ledonardo: The search for ice-cream genius”, for the client Ledo
 

EFFIE

  • Effie Grand Prix and Effie Gold, campaign 'CROmpiri', for the client Franck
  • Effie Gold, campaign 'The secret of missing socks', for the client Saponia
  • Effie Silver, campaign 'Unleash your creativity' Franck Café Cappuccino, for the client Franck
  • Effie Bronze, campaign 'Heart of your dish', for the client Podravka
 
 
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What's next?

Creating successful campaigns is our area of expertise. Call us and set up a meeting. We would be happy to discuss any other matters of interest to you: advertising in general, the digital revolution, the future of print ads, etc. We are looking forward to hearing from you.

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