Solution

This project confirms the significance of being proactive. From a brief, which led to the creation of a visual for the billboard campaign, we created an integral platform for what today is a recognized and important event that has placed Zagreb on the list of most desirable Advent destinations, right next to Vienna, Salzburg, London, etc.

Through the initiative on the part of the Zagreb Tourist Board and the proactiveness of the Unex Group, Advent in Zagreb was created. With all the accompanying souvenirs, the now already traditional Snow Ball, and the advertising campaign we are conducting in all the neighbouring countries - Austria, Italy, Hungary, Slovenia, Bosnia and Herzegovina, Serbia, from which each year an increasing number of satisfied guests arrive, the brand Advent in Zagreb is developing both in creative and business terms. In 2015, the year when the capital was named the best European Advent destination, the visual identity was refreshed and the logo was redesigned, which additionally contributed to the brand recognition, both in Europe and globally.