DIVISIONS
SERVICES
Challenge
A well-known product, Brzo & Fino cooking cream, which had been packaged in a cup and tetra pack, is rolling out new packaging - plastic bottles. The new campaign aims to promote the product itself, but also its new, convenient packaging.
Solution
The new campaign creates positive emotions and raises interest in food preparation among viewers, boldly stating that with B&F cooking cream anyone can become a chef. Rational benefits are successively reported through use of the product in the preparation of food, which is shown to be easy and simple. Emotional benefits are communicated with a light touch of humour, through moderate exaggeration in preparing chef meals and by the surprise ending. The campaign was supported by a series of short animations and creative media planning
