YEAR2001 - 2008
To be one's own client and conceive a project for one's own promotion that will equally include clients, business partners and the audience. As the market leader, Unex Group also had an additional challenge, which was to promote the entire profession it operates in, and in that way work on strengthening the advertising industry.
We brought an internationally known and recognized project to Croatia – Night of the AdEaters. It has been the social event of the year for seven years in a row, bringing the best of the global advertising industry to Zagreb and, through the small screen, to homes all over Croatia. The first Night of the AdEaters attracted about 3,000 visitors to the Concert Hall Vatroslav Lisinski. At its peak in 2008, the event was attended by more than 18,000 people in the concert hall, at the Chinese pavilion of the Zagreb Fair and on Zagreb`s main square, along with a live broadcast on Croatian television in prime time. The event had extraordinary press coverage and over the years, it has been attended by more than 42,000 visitors. More than 2,000,000 people have watched the event from their homes! From the very beginning, the project has been supported by loyal sponsors and partners from various industries, and by eminent politicians and economists. The whole story was brought to a close highlighting the humanitarian character of the event.