It is important to be able to recognize a safe investment in crisis times. The only investment with a certain future return is an investment in children. Guided by this idea, the creative team of the Euro RSCG Zagreb integrated market communication agency, a member of Unex Group, used all their positive energy and joined the humanitarian project for creating a concept for a new campaign to mark the 20th anniversary of SOS Children’s Village Croatia, providing an emotional, distinctive, and above all responsive campaign.
A few years back, the PIK Baloney campaign marked a new era for the entire PIK range, not only in terms of communication, but also in terms of business. Unex Group and Unex Media had the pleasure and opportunity to be part of this success story right from the start…“Che buona mortadella“ – confirmed the original Italian tasters in the TV ad, but also thousands of satisfied customers proving that PIK Baloney is better that the famous Italian ones…The new integrated communication campaign is once again situated in a picturesque environment, still insinuating perfect quality and taste of PIK Baloney, this time interpreted by beautiful women.
You are sleeping like a baby, when all of a sudden Ćorluka, Rakitić and Šimunić are at your door. This is not a dream – it is actually possible that they come for you, pack your bags and take you to Poland. Unex Group and Unex Media have provided another integral campaign for a Generali prize contest saying that the way to the football field stands in Poland is safe but also worth the while…
Surrounded by messages on readymade dishes and fast food preparation, we have almost forgotten how nice and useful coking is. An increasing number of culinary programs, cookbooks and revival of the social phenomenon of gathering around the table indicate that cooking is in again. Unex Group’s creative team has inaugurated a new term for specific culinary statistics as a baseline for a communication and creative campaign for Zvijezda Margarine – true star of any sweet and salty recipeAfter successful campaigns for Margo and Zvijezda Olive Oils, the team of Euro RSCG Zagreb, a member of Unex Group, led by Creative Director Kruno Serdar, designed yet another integrated marketing campaign for their client Zvijezda.
The introduction to the campaign launching a new visual identity of Vina Laguna begins by presentation of Malvasia in a transparent bottle with a completely unique ADVENTURE – in addition to launching an innovative and promising story of the lightness of being in Istria, it represents another innovative online project – a unique digital campaign provided by Unex’s youngest member Digital OPerations.By implementing several latest technologies, the excellent story of the lightness of being in Istria and the lightness of new Malvasia was transferred into an interactive digital fairytale inviting to take a wonderful trip together and discover the beauties of Istria and superb Vina Laguna wines.The innovative interactive film uses the dynamic stream switching technology, with implementation of 360-degree panoramic photographs, providing a unique user experience on a journey through a fairytale and representing an absolute innovation in online advertising in Croatia. The web film will initially be available on the dedicated website www.lakocapostojanja.com.
Zagreb photographers have joined the global humanitarian campaign, and Unex Group supported the campaign by bringing a smile to children’s faces.